Discovery of Long Tail Keywords in Paid Search
نویسندگان
چکیده
منابع مشابه
Automatic Characteristics Generation for Search Keywords in Paid Search Advertising
Paid search advertising has been a major form of online advertising in recent years. In this form of advertising, an advertiser submits a list of keywords to major search engines. When one of the keywords matches the query keyword that a search engines user submits, the ad of this advertiser will have a chance to be shown on the search result page. If the user is interested and clicks on the ad...
متن کاملModeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
M online shoppers initially acquired through paid search advertising later return to the same website directly. These so-called “direct type-in” visits can be an important indirect effect of paid search. Because visitors come to sites via different keywords and can vary in their propensity to make return visits, traffic at the keyword level is likely to be heterogeneous with respect to how much...
متن کاملTargeted search and the long tail effect
This paper develops a search model to explain the long tail effect. Search targetibility or the quality of search is explicitly modeled. Consumers are searching for the right products within the right categories. Mainstream consumers are distinguished from long tail consumers in terms of the prevalence of consumer tastes in the population. We show that mainstream consumers enjoy higher utility ...
متن کاملAuctioning Keywords in Online Search
Keyword advertising, or “sponsored links” that appear alongside online search results or other online content, has grown into a multibillion-dollar market. Providers of keyword advertising, such as Google and Yahoo, profit by auctioning keywords to advertisers. An issue of increasing importance for advertising providers is the “share structure” problem—that is, of the total available resources ...
متن کاملInformation Discovery and the Long Tail of Motion Picture Content
Recent papers have shown that, in contrast to ―the Long Tail‖ theory, movie sales remain concentrated in a small number of hits. These papers have argued that concentrated sales can be explained, in part, by heterogeneity in quality and increasing returns from social effects. Our research analyzes an additional explanation: how incomplete information may skew sales patterns. We use the movie br...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Applied & Computational Mathematics
سال: 2016
ISSN: 2168-9679
DOI: 10.4172/2168-9679.1000315